Why Your Why Is Important

Why Your Why Is Important? A question for you entrepreneurs…

The first time I heard this phrase, I did not understand the true meaning behind it until I started my own business. Simon Simek breaks it down very well in the video below: Why your “why” is so important to two simple yet complex biological reasons.

NeoCortex which is control of our rational thought, analytical thought, and language

Limbic System which controls our emotions/”feelings” some examples are; trust and loyalty and ALL of our behavior.

He continues to explain what is called the “Golden Circle” which consists of WHY, HOW, WHAT.


Simon continues to break it down from two forms of communication:

From the outside in is when people are given features, figures, and facts; which does not evoke any behavior only reason.

From the Inside out Talking directly to the part of the brain that controls behavior, which allows the person to rationalize it with the tangible things we say and do. This is where the Gut Decision comes from.

Why Your Why Is Important: This explains the phenomenon of “it just doesn’t feel right”!

This is the golden nugget for you entrepreneur! What you do simply serves as the proof of what you believe, money is only a result, a byproduct of your combined effort and belief. Those who start with a why inspire those around them and/or find others to inspire them.


Why Your Why Is Important!!!

-Cheers to your success, peace, love and joy- Freedom Lyfestyles

You can not conquer the world you can only conquer your own limitations. If you yearn for success and desire to build a business you will love please click here.


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