Fears You Can Overcome

There are fears you can overcome during your journey.

To step out on faith with no guidance or direction only faith is the pure beauty of entrepreneurship. There is no right way to reach your perception of success, it is your journey you must find what works for you.

Listen and follow those who have gone through the trenches but always follow your gut and what works for you. Only you will know, so be in tune with your being.

The journey of an entrepreneur is not any easy path, sometimes there is no path and it must be created. This alone is a fear, along with many others. I am going to share with my path, my journey and I hope you are able to learn and create your journey and path. The best is yet to come!!!

These were and sometimes are the fears I continue to overcome on my entrepreneurial path. Fears You Can Overcome:

1. Failure: I was terrified of failing on something I didn’t even know how to start. I could not see what lessons there are to be learned. New Thinking: The only failure I can not grow from is staying in a job I am not happy with giving so much of myself and not being paid what my service is worth. I will learn from my failures and grow from them to make me a better person tomorrow.

2. Inadequacy: I had no business education, I did not have anyone in my circle who even wanted to work for themselves and live a non-conforming life. New Thinking: I will dedicate time to learning, I started to seek, ask and eventually found and continue finding as long as I continue asking and searching.

3. Poverty: I was scared of being more broke than I already was and not being able to live the life I wanted to. New Thinking: I am not my current situation this is only part of my journey my goal is worth my current poverty but it is not forever. I reinvested every dime into my business and focused on my goals and dreams.

4. Humiliation: I had to move in with my parents because I was laid off from my job at the age of 37. I felt like I would be ridiculed by many behind my back. New Thinking: I started listening to positive audio, watched positive and motivational videos on youtube I read positive, leadership and motivational books. I told very few my goals, plans, and visions I shared only with those who supported me.

5. Separation: I had the fear of losing everything and everyone because I was so focused on my path to success. New Thinking: Those who are around supporting me, lifting me up and praising me are the only ones that matter.

6. Success: With more success comes more responsibility. I was scared of the “what if’s” and will I be able to handle them. New Thinking: I remind myself of all the small things I did not know how I would accomplish and I figured a way to reach them and sometimes create them.

You are the highest creation of the universe. Everything you need to reach your goals are within you! Go out and conquer your fears! Say to yourself Fears You Can Overcome!!!!

-Cheers to your success, peace, love and joy- Freedom Lyfestyles

You can not conquer the world you can only conquer your own limitations. If you yearn for success and desire to build a business you will love please click here.

Free online business startup bundle

The Home Based Business For The Entrepreneur

The Home Based Business For The Entrepreneur


Perhaps I should start by asking the question “What is a Home Based Business? This is any business operated from the comfort of the residential home of the owner.

The next question is who is a Home Based Business owner? This refers to an Entrepreneur who decides to run his business from the comfort of his home.

I decided to clarify these terms because there is a huge difference between a Home Based Business owner and a Home worker who might be working with a government/private organization but decides to be working from home once or twice during the week.

The Home Based Business For The Entrepreneur Evolution of Home based Business

Many businesses operated from home usually start as a Micro or Small Enterprise. Some eventually metamorphose into Medium Scale Enterprise and others eventually grow into quite large companies.

The desire by Entrepreneurs to start operating businesses from home actually started in the 1980s. During this period, a lot of things combined to precipitate this massive desire by people to own Home based businesses.

In the main, the combination of many factors like socio- economic change, improved technology and new management thinking resulted in the loss of otherwise permanent paid employment and this encouraged people to attempt to revalidate their freedom by opting to set up a business at home.

The advent of new management thinking and theories like downsizing to make an organization Lean and more agile and efficient created fears in the mind of the average worker

So mass lay- offs helped create the right environment for some workers to go it alone and set up a Home based business.

The period of late 1990 to 2010 can be appropriately described as the period of massive explosion in the establishment of businesses at home. The use of Computer, Internet and Mobile Technology helped in the growth of this idea.

I strongly believe the idea of setting up business at home will continue to be positive and will remain so for a long time.

The continued upsurge in the desire of people to own businesses has attracted the attention of Universities and other higher institutions. They have responded by introducing different courses and programs on Entrepreneurial studies to cater for these needs.

Unlike earlier belief that businesses run from home are not well managed and don’t make good money, the present situation is that many Entrepreneurs motivated to set up business at home now have college degrees including a lot of high level professionals with business exposure.

The entrepreneurial spirit is innate in all of us and we only need to be adequately motivated to take the necessary action.

It’s really an exciting world out there.

The Home Based Business For The Entrepreneur


As stated earlier, though the crave for running businesses from home started way back in the 1980s, what can be termed the explosion of this way of doing business was between the late 1990s and the first decade of the new millennium.(2010+)

This coincided with the time when the setting up of a Home based business became a Fad. According to Mr Lewis of the National Association of Home Based Businesses, Home based business in the United States grew from about 6 million in 1984 to 23 million by 2007.

With the help of modern technology like computers, mobile phones, printers and the huge power of the internet, more work is being done virtually than ever before and more global businesses are routinely being run from home.

According to the 2012 GEM report, 69 percent of American entrepreneurs start their business at home from either a spare room in the house, the dining table or from the garage. The report further revealed that more than 50 percent of entrepreneurs continue to operate from home even after the business has taken off successfully and stabilized.

Again according to Mr. Lewis of the National Association of Home Based Businesses, his own companies do training in 20 countries, import eyeglass frames from China and also develop condominiums.

Mr. Nuyten of the Home Based Business Statistics in America quoted the following statistics as at 2012:

38 million Businesses were operating from residential homes in America

A new business is started from home every 12 seconds in the United States

The Home Based Business sector in the United States earned Four Hundred and Twenty Seven billion dollars.

It revealed that 70 percent of Americans would like to be self- employed.

Entrepreneurship has become entrenched in the psyche of the average person. The Baylor University study of 2005 revealed then that more than 5 million jobs had been lost in Fortune 500 companies since 1980 while 34 million were created in small businesses.

The United States Census Bureau data of October 2012, also revealed that the number of businesses being operated from home have been on the rise since 1999.

The United Kingdom Experience

The continued growth in the Home based business sector appears to be a global phenomenon as the report from the United Kingdom will show shortly.

The United Kingdom department of Business, Innovation and Skills released a report titled ” Backing for Home Business” which revealed that 2.9 million home based businesses in the United Kingdom contributed 300 billion pounds sterling to the UK economy. The report also stated that 70 percent of all new businesses in the United Kingdom started from home.

According to Home Business report compiled by Enterprise Nation, 1,400 new businesses are started from home each week.

This report also confirmed that out of a total of 4.5 million small and medium enterprises, 2.1 million are Home based businesses.

Factors contributing to the growth of Home Based Businesses

There are many factors motivating people to set up Home based businesses such as:

.Losing one’s job
Being laid off in a time of economic downturn could be very devastating. With difficulty in getting new job offers, the next best thing would be to start a Home based business.

Flexible lifestyle
You are your own Boss. Literally, you can come and go as you please. You maintain better work/family balance. There are no set opening and closing times. You go for lunch and vacation when you feel like

.Reduction in Stress level
The daily commuting, especially with the present heavy fuel costs is avoided. Also those train/bus rides to and from work with all sorts of characters is avoided.

No corporate office politics
You are not thinking of how to always please the boss and climb the corporate ladder. You don’t have to engage with difficult colleagues. Best of all, there are no dress codes.

Cheaper start up and running costs
It’s cheaper to set up a Home based business. A serious entrepreneur can get started with just $5,000. The main requirements could just be a computer, mobile phone, printer and a good internet connection. No rent of physical store space.

Secondary Income
Some entrepreneurs set up business at home to bring in extra income to support a day job. Some people start the business as a part time hobby. Eventually the business may become very successful and the entrepreneur will now take the decision to resign from the day job.

Be your own boss
You are your own boss. You have the freedom to do things the way you want. There is nobody breathing down your neck reminding you of targets.

Job dissatisfaction
An otherwise loyal employee may become unhappy with the company for lack of promotion and motivation. The next thought is to set up a Home based business.

Opportunity to achieve Self actualization
Having your own business gives you the opportunity to make as much money as you desire. This of course depends on how much money you want to make and the amount of time and effort you decide to invest in the business.

Advantages of running a business from home

The desire to get out of the rat race, avoid the daily grind coupled with the power of modern technology make telecommuting more productive.

Together with some of the factors already mentioned above, listed below are more advantages:

Tax advantages
You can deduct some of your expenses as business expenses. These could be utility bills, insurance, mortgage and property tax.

Opportunities for Professional improvement
It is safe to assume that with the day to day running of your business, you will develop more business management skills.

Multiple streams of Income
With more time to yourself and the freedom to follow your lead, you can decide to explore other areas of interest and create multiple streams of income.

Disadvantages of running a business from home.

In spite of the almost glamorous attraction of Entrepreneurship, there are some disadvantages which must be effectively managed in order to improve the chances of success.

.Irregular Income
For some one that had been used to regular pay checks, having to go through some weeks without income could be a huge challenge.

Lack of adequate space
This could arise where work sometimes spills into the home space

Nearness of Family and Friends
The nearness of family and friends could become a distraction if not properly managed.

Lack of Fringe benefits
Fringe benefits like health and dental insurance and paid vacations which were hitherto being enjoyed in paid employment are no longer available.

Friction with neighbors
The type of business you are involved in could create friction with neighbors due to noise pollution and lack of packing space

Health Issues
Staying glued to the computer screen and in a small space may affect health and fitness. So try and create time for exercise and recreation.


So as the French would say Voila! There you are! The idea of starting a business at home has become engraved in the mind of people. Every day, people are starting thousands of businesses in their residences all over the world.

Though there are disadvantages in running a business from home, the advantages far outweigh the disadvantages.

Some industry watchers believe that crave for setting up businesses at home is waning and the general trend could be heading downwards.

However, I personally believe that the trend can only continue northwards. Why? Because I see all the indices still pointing positive. The factors that motivate people to set up Home based business are still very much around. There are still massive lay- offs going on in many companies and workers are still feeling short changed by employers.

To crown it all, the technological tools like Computers, Mobile Phones, Printers and the Internet which assist Home Based Business owners to work smarter and achieve more with lesser effort are still evolving.

Therefore I’m of the view that the trend of setting up businesses at home is still on the upward swing.

So, how about you? What do you think? Is the trend moving up or going down.

Let’s have your thoughts. The Home Based Business For The Entrepreneur

-Cheers to your success, peace, love and joy- Freedom Lyfestyles

For more information on how you can create a business and a lifestyle you love please click here


Free online business startup bundle

10 Email Marketing Best Practices

10 Email Marketing Best Practices

Needless to say that email marketing is one of the most effective channels which allow delivering the necessary information to customers and increasing sales. But it is only possible if you know how to do this. Any email campaign can crash and have a long negative influence due to improper organization. Further, we will take a closer look at email marketing and identify the most important aspects of making this channel as effective as possible.

If you have client’s email that means you are able to send your message. It sounds very clear, but it is necessary to remind that an email inbox is a private online environment, so when you send emails to someone you actually invade their personal space. People use e-mails for different purposes.

1. Segment clients to offer useful and relevant content

Of course, you do not know each customer well enough to prepare a special offer according to their specific requirements but you can create the segments. The more thorough your approach to clients’ segmentation is – the more effective the email campaign becomes. In other words, proper segmentation is the key to success.

2. Use personalization

Personalized emails present one of the most effective ways to catch the attention of your recipients. It’s not a guarantee, but at least you have a chance to make the email more eye-catching. If you have a good clients’ database you can make your message more personal. Of course, in this case the probability that the messages will be read is higher. There are a lot of email services that allow including several personal fields in the email templates and automatically send emails to each recipient.

3. Think carefully about a subject line

The subject line is a very important element because it influences the opening of the email. It is hard to advise what text should be there but your task is to catch recipient’s interest. There are some tips:

  • Keep in mind that emails with personalization in the subject lines have 26% higher unique open rate than emails without personalization.
  • 33% of email recipients open email based on the subject line only and 66% of the recipients mark the email as SPAM after only reading the subject line, as well.
  • The word “you” in the email subject line causes such emails to be opened 5% less often than the emails without this word.
  • The word “Free” in the subject line has positive effect and such emails are opened 10% more often.
  • The word “Tomorrow” in the subject line can attract users and such emails are opened 10% more often.
  • The word “newsletter” has negative effect and causes 18.7% decrease in open rates.
  • The word “alert” causes 61.8% increase in open rates.
  • The words “Sale”, “New” or “Video” in subject lines have positive effect and can increase open rates.

4. Use all possible services and tools for automation

Most of eCommerce platforms allow you to automate various processes including sending emails. For example, you can identify abandoned carts users and plan special communication with them through email. You can remind them that the product that was chosen is still in the cart and available in stock, so it is possible to buy it. The main point here is that you have to plan this activity and don’t do it chaotically. If you send remaindering e-mails every week, it is most likely annoying and has a negative influence.

10 Email Marketing Best Practices

There are a lot of tools which allow you to work with your leads. Such approach guarantees that you methodically stay in contact with your potential customers and send them special/personalized content. You can be sure that you will not leave any client without your attention. There are some examples of the segments where automation can help:

  • Abandoned cart reminders
  • Reminders according to the search history
  • Reminders according to the previous purchases

5. Use URL builder tool and include such links in the email template

If you add unique campaign indicators to your URLs in the email, this will allow you to analyze results more effectively. The Google URL builder tool can help you to do this. When users click on one of your links in the e-mail, the unique indicators are sent to your Google Analytics account, so you can see how many recipients clicked on your links and determine the URLs that are most efficient in attracting recipients in the email message.

6. Add relevant images to your email

The general idea is that one well-chosen picture is worth 1000 words. When a user opens the message, with a very high probability they will stop reading it in the first three or five seconds. The relevant images help the user to understand the general idea in a very short time and, if it is interesting, to continue reading the content of the email.

7. Take care of the people who will read an email on a mobile device

Do you know that 40% of emails are opened on mobile devices first and an average mobile screen can only display 4-7 words? The number of such users is going to rise, so it is important to care about responsive design in your email marketing strategy.

8. Think carefully about a Call-to-Action

After expending time for the planning of an email campaign, many merchants forget to include a very significant element – Call-to-Action (CTA). Without this the email message is not complete. The reader should understand what to do, so such words as “Buy”, “Register”, “Order” give accurate directive to the next step. Keep in mind that several CTAs can frustrate or mislead your recipients, so it is better to avoid such approach and create one clear Call-to-Action.

9. Organize A/B Testing of an email template

A/B Testing allows checking different versions of a prepared email template to understand how minor changes can affect the perception of content and consequently affect the results. You need to choose the elements you’d like to test. It can be the subject line or personalized elements, changes in the text and so on. Usually several short lists of recipients are created for testing. After sending them different versions of your email, you can compare results and choose the winner.

10. Be prepared for the results and a significant positive effect

Of course, there is statistics for different industries about a number of feedbacks you can expect. But it is only statistics. In real life, the most positive marketing effect of the campaign can give a negative result, because the company was not prepared to satisfy so many clients. After the campaign has been completed, you can get a lot of calls or email requests and orders that need to be answered. Online store staff should be prepared to work more. Increasing of sales may cause logistic service to be overloaded. You need to plan reserves in stock to be able to sell more. Otherwise, even the most efficient campaign may fail due to the fact that the online store is not not ready for this.

In conclusion, we’d like to point out that email marketing can’t “work” alone. It is only one of the channels to communicate with the clients and a part of the marketing strategy. Marketing is a system and each element of the system affects the result. Only a systematic approach to marketing activities of online store can guarantee successful development.

10 Email Marketing Best Practices

-Cheers to your success, peace, love and joy- Freedom Lyfestyles

For more information on how you can create a business and a lifestyle you love please click here


Free online business startup bundle

How Blogging Can Help Your Business

How Blogging Can Help Your Business Since blogging is not that simple, and search engines are policing all of your efforts, should a business maintain a section of blogs on their website? The answer is yes. Your site is more than likely to appear higher within the SERPs (search engine result pages) if you’re maintaining a blog than if you do not. And these results are vital now that more individuals are turning to the Web to make purchases and obtain information.

Why is “appearing higher” within the search engine results critical? Consider how you consume information. Do you scroll through all search engine results you get as you conduct a search, or, do you select from the results on page one, with close attention to the results discovered at the top of that page?

If you remain at the top of page one of results, you are like 95% of Internet users out there. As a matter of fact, individuals typically joke that the ideal place to discover a dead body is on the second page of Google. Therefore, where is your blog located on the list of search results? Do you usually come in first place within the search results? Or 400th? It’s referred to as page rank. The more traffic the blog generates, the more engaging the blog’s content it is, the more shares and likes it’ll receive, the higher you’ll rank. And this means more individuals will locate your site; services, products, blog – everything!

How Often You Should Write Blogs

Do not stress yourself over it, just begin somewhere. One time per month is better than nothing at all. Once per week is better than once per month, and once per day is better than once per week. Do what you can. The more you create content, the easier it’ll become – not to forget the increased quantity of leads you’ll produce from doing so.

What to Write About

As you begin the blog, create content about your business. Create content about your customers. Create content about your products. Create content about your failures, successes, and lessons learned. Plus, if you dare, create content about some intriguing stories pertaining to how you decided to be an entrepreneur.

How Blogging Can Help Your Business

Personal stories of your business success, as well as how you did it, assist your brand in becoming relatable. That is crucial. In today’s world of business, a small business is merely a couple of poor Yelps from oblivion. On the other hand, your business is a couple of fantastic reviews from success.

Outsourcing the Writing

You may have expert bloggers do the writing for you. You may pay them to write content which might appeal to your readers. This process will fall under content marketing.

How Many Blogs Should You Have?

The quality of the blogs greatly matters. However, size also matters. Within a perfect world, you should blog more frequently than the competition, and you should have more posts in your blog than the competition has. That way, the search engines see that your site is more robust and active than the competitions’ websites. Also, more blogs mean there are that many more opportunities for your site to be found when individuals perform Internet searches.

How Blogging Can Help Your Business

-Cheers to your success, peace, love and joy- Freedom Lyfestyles

For more information on how you can create a business and a lifestyle you love please click here


Free online business startup bundle

9 Highly Effective Ways To Grow Your Email List Fast

Simple Ways To Grow Your Email List Fast

Email marketing has been at the frontiers of profitable marketing gateways for years now that has propelled new heights for businesses to make more sales, create marketing engagement and engender business relationships. Exploiting these potentials with existing or new clients to grow your business starts with building an email list.

Email list building to engage loyal subscribers who will be affiliated with your brand and services is a fundamental imperative of effective email marketing. This is a key marketing factor in an era where 85% of people use email compared to 62% who use social media according to a study.

Let’s look at some creative ways to skyrocket your email list building and grow your business to new heights.

Simple Ways To Grow Your Email List Fast

1. Place Opt-in Forms For Higher Conversions:

To increase visibility and maximize conversions, place your sign-up forms at the following positions:

• Top of the sidebar

• Below every post

• As the feature box

• As Lightbox pop-up

• On Your ‘About’ Page

• As a bar across your site.

2. Incentivize Pop-ups With a Free EBook:

Leverage on this unique marketing tactic to create a mutually beneficial engagement for both parties by providing a free report or eBook of value with a professionally-designed e-cover. This is a reward for the skepticism, eye rollings, and groans that greet most pop-ups and pop-overs.

3. Create Engaging Content:

Engaging content will go viral and propagate your digital footprint with potential benefits even after so many years. An amazing content is likely to be shared by friends, family members and colleagues, creating value for your credibility and making subscribers to stay on your list.

4. Forums Are Still Alive:

Most successful internet marketers socialize in niche-specific forums where ideas are shared or constructively criticized. Join them there and actively participate in discussions with a deliberate intent to differentiate. Scrutinize the most topical issues, controversies, and answers, then provide an edge.

5. Use Social Media To Distribute Your Content:

Make it user-friendly for your email subscribers to help circulate your content by strategically positioning “Email to a Friend Button”, “Social Sharing Buttons” and also specific ‘Call-To-Action’ instructions or “Subscribe” buttons. This will promote the viral potentials of your contents by your subscribers and prospects that received the forwarded emails.

6. Use Online Contests:

Create contests with freebies and giveaways where prospects provide their emails to participate.

7. Maximize Content Promotion Channels:

Spice up your content marketing strategy by leveraging on Infographics, videos, SlideShares, eBooks, and whitepapers. Use these resource-style contents and promote far and wide. For presentations, enabling a call to action to a resource page where your prospects can download an eBook is a no brainer.

8. Position an Email Opt-in Page on Your Facebook Page:

You could accelerate your list building by running a contest, providing a free coupon and even providing a free giveaway using an opt-in form on your Facebook fan page.

9. Become Active on Social Media:

Start networking and promote your trade social media utilizing the power of newsletters, sign-up forms, and even Apps.

As an attestation to the power of email marketing through list building, the ROI are pretty encouraging:

• Every $1 spent on Keyword ADS potentially generates $17.

• $40 for every $1 spent on Email marketing.

• On Banner ADS, $2 for every $1 spent.

Simple Ways To Grow Your Email List Fast

-Cheers to your success, peace, love and joy- Freedom Lyfestyles

For more information on how you can create a business and a lifestyle you love please click here


Free online business startup bundle

7 Simple Tips Showing All You Need To Know About Affiliate Marketing

The power of affiliate marketing is something that has helped numerous individuals achieve a level of success they never thought possible. The best way to fulfill your potential in this realm is to learn as much as you can about solid strategies and techniques. By using the tips and advice in this article, you will be equipped with some of the necessary strategies to succeed in the affiliate marketing world.

1) Pay attention to the cookie duration of the parent site of your affiliate marketing program. A site visitor’s cookies tell the parent company that you sent them that traffic and allows you to receive that commission. If the cookies expire after a very short period of time, the parent company is likely trying to cheat you out of valuable commission dollars.

2) To increase the success of your affiliate marketing, ensure that your affiliate company offers resources that help you to generate sales. These resources should include banners and text links, as well as templates for recommendation letters. An affiliate company should be willing to help you earn as many commissions as possible.

3) Affiliates should never overreach and begin to market multiple products simultaneously, especially when they’re starting out, but nothing says you cannot diversify your income stream. You can be involved with affiliate marketing on multiple levels that do not involve direct commissions, such as referrals. Have people sign up on your recommendation and you can earn big.

4) People are more likely to take a chance on an affiliate link if they view you as trustworthy. Don’t promote products that aren’t of real quality or smother your visitors with too many ads. Give people something they really value. This will enhance your reputation and bring people back to your site.

5) A great affiliate marketing tip is to do your homework and make sure that the company you’re doing business with is getting enough visitors to become customers. This is important because if they’re not converting enough visitors into customers, then all the effort of sending traffic to their site will be a waste.

6) Run your affiliate marketing business like a business. If you want to make money, you have to treat your work like a job. Establish set hours to work and set tasks to do. Set up goals for yourself to accomplish and stick to them. In that way, you will be able to measure your progress and stay motivated for success.

7) When attempting to make money at affiliate marketing, it is imperative that you are honest with your site’s visitors. Web users are very savvy and they know what an affiliate link is. If you promote junk products or take advantage of your site’s visitors by featuring too many ads, they will leave your site and never come back.

Affiliate marketing has provided many individuals with the sort of freedom of which they never dared dream. The critical step in achieving such success is to gain a thorough education in the proven methods of sound affiliate marketing. With a determination to apply these suggestions with attention to detail, you can join those who have made a success of it.

-Cheers to your success, peace, love and joy- Freedom Lyfestyles

For more information on how you can create a business and a lifestyle you love please click here


Free online business startup bundle